Jerry (Jack Black) is a junkyard worker who attempts to sabotage a power plant he suspects of causing his headaches. But he inadvertently causes his brain to become magnetized, leading to the unintentional destruction of all the movies in his friend's (Mos Def) store. In order to keep the store's one loyal customer, an elderly lady with a tenuous grasp on reality, the pair re-create a long line of films including The Lion King, Rush Hour, Ghostbusters, When We Were Kings, Back to the Future, Driving Miss Daisy, and Robocop , putting themselves and their townspeople into it. They become the biggest stars in their neighborhood.
This upcoming flick is credited with coining the term "sweding" which refers to recreating something (like a movie) from scratch using commonly available materials. I guess we have to see the flick to get an idea why the term was used. Surely this Michel Gondry film was inspired by all those homemade and fan-made recreations of movies populating the internets. And this film will definitely give rise to bazillions more of these backyard creations. This blog will try to "document" this cultural phenomenon. Lets begin!
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